Best Seller Campaigns

Are you a self published author?
Does your book need an extra “push” to start selling?
Want to see your book on the Best Seller list on Amazon?

What is a Best Seller Campaign?

There are over a million and a half book titles currently in print in the United States alone! How do you get your book to readers and compete with the crowd?

Most of us have visited Amazon.com. Amazon sells about 5% or all the books marketed in the United States and receives approximately 35 million visitors per month. So, it’s easy to see why you should be on Amazon and strive to be on the best seller list for your niche!

How does a new author, or any author, reach the best seller list in such a huge market? You use a viral marketing plan. Your goal is to create a buzz that gets people to buy your book on a specific date and fosters mutual benefit for you and your joint venture partners. This process has been used and documented by leaders in the internet marketing field such as Joe Vitale and Mark Joyner. A multitude of authors use it successfully each day.

It’s a simple plan.

You enlist joint venture partners to contribute free bonus gifts as incentive for potential book buyers to purchase your book on a given day. The bonus gifts should be something that would represent value to your buyers.
Your joint venture partners agree to email your promotional message to their lists or include your promotion in their newsletter and/or promote on their social media networks on your splash day.

With the right partners, your message has the potential to reach many thousands of potential buyers! When these potential buyers visit Amazon and purchase your book, your rank on Amazon increases as you sell hundreds, or perhaps thousands, of books. It is very exciting to watch the orders pour in and your rank on Amazon climb throughout the day! It definitely pays off in increased sells and publicity for the author!

Planning, coordinating and implementing a Best Seller Campaign involves a lot of administrative, technical and networking time. Many authors do not have the time, technical knowledge or skills to complete a successful campaign. This is where Salter Virtual Assistants can help. We have the systems and team in place to coordinate and complete each step to increase your presence on Amazon.com or even land you on the coveted Best Seller list!

Because each campaign is different and every author at a different stage of their marketing and promotion, we charge hourly for this service. Also some authors will prefer to do some tasks themselves while others would rather we take care of everything. We work with each author to customize their campaign to their needs and wishes. However, because we understand the need for budgeting, we provide the following estimates as a general guideline. We do encourage you to contact us to discuss the specifics of your campaign.

Basic Campaign $1500 (approx.)
(This assumes your book is already listed on Amazon.)

Includes:

Research prospective JV Partners
Campaign Page and Bonus Page Setup
Administrative and Set up
Follow Up

Amazon Setup $500 (approx.)

Includes:

Set up/coordinate print on demand service
Set up Book Page including Look Inside
Set up Kindle

Website Design - Book Page

New page (no previous page existing) $600.00
Upgrade/Revise a current page $200.00

Social Media Marketing

No existing or little existing set up $900.00
Optimize existing, strong network $400.00

** All pricing estimated. You will be billed actual hours for your project based on hourly rate of $50 per hour.

Past Campaigns

January, 2009 Time For mom-Me: 5 Essential Strategies for A Mother’s Self Care by Mia Redrick

Rank Increase – 99%

Karen is an absolutely a delight. We’ve worked together for about two years and we’ve done a number of projects together. One of our most successful projects was our Amazon Splash Campaign. The goal was to, obviously, have the book become an Amazon Best Seller and Karen, single handedly managed that Amazon launch and did a fantastic job. We did land on the Amazon Best Seller List. (Click here to view the f ull, video testimonial.) Mia Redrick, www.findingdefinitions.com

June, 2009 Parenting Dad (and/or Mom): Creatively Influencing Leadership Values by Lance D. Shaw

Rank Increase – 98%

I decided in early April to do a book campaign before Fathers’ (aka Dads’) Day. I work full time and had poured tremendous efforts into the writing and rewriting of my manuscript, getting content editors and all of the steps involved as a first time full-length book author.

I needed hand holding to get to the next steps, the steps beyond writing and rewriting …Karen agreed to work with me. Fully trusting her and her staff, I immediately asked for “best efforts” support, not “best seller” support. I am an experienced project manager and knew I had asked for her team to do a project with less than sufficient time. Furthermore, I wanted her and her team’s creativity and dedication to help get my story out with the belief that each reader would spread the word.

With Karen and her team’s support, we got that message out via a Karen-led Amazon campaign. However, in order to do that, Karen took the lead and got the website done, gave me social media presence, and perhaps a dozen other effective things I don’t know how to appreciate yet.

Lance D. Shaw, www.parentingdad.com